MEET THE CREATIVE DIRECTOR

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Stavros Agapiou was actually DECORUM’s first ever employee. After graduating in digital film and screen arts, he quickly discovered that he would need money to survive living in London, and the timing just happened to be perfect: “my Aunt Christina told me about her new business she was starting in Boxpark, and I had to say yes because I was just bartending at the time and I needed something more stable whilst trying to do my film work.” However, what initially started as a means to an end, quickly saw the young creative fall in love with interiors and home design.  

“I’ve always loved anything that allows someone to express personality through style,” explains Stav. “My love of fashion is the same for that reason, to me fashion is like wearable art, and I now consider decor as liveable art.” In relation to homeware specifically, Stav quickly established a strong connection to contemporary Scandinavian designs, especially those with an industrial aesthetic, “brutalist materials such as concrete and metal are definitely what inspire me most.” 

Currently Stav is drawn to DECORUM’s newest stockist, I O Scandinavia, “the Dessau Dining Table Set in concrete grey in particular. I’m already planning to have it in my next apartment.” It perfectly encapsulates his monochromatic, industrial-chic style.

In terms of the future, Stav states that he would love DECORUM to grow as an online brand and become a hub for inspiration and ideas. “I do dream of having our own photography studio,” he says. “So that we can shoot everything ourselves allowing us to showcase every product in our own way, as well as start designing a DECORUM product range. One day.” Here’s hoping, Stav.

CREATIVE DIRECTOR DECORUM SHOP HOME INDUSTRIAL CHIC MINIMAL MONOCHROME STAVROS AGAPIOU

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